The world of technology is dynamic and different trends appear in the market, which may help in the expansion of your social media. Social media usage in Malaysia has seen significant growth, with 28.68 million people, or 83.1% of the population, having a social media presence. This represents a 20% increase from the previous year, highlighting the rapid expansion of the digital landscape Malaysia has exhibited an increased trend in the use of social media platforms, therefore it is an ideal ground for the use of social marketing strategies. Currently, the given country has a relatively high internet presence level, and a continuously increasing volume of social network users can be effectively explored by both existing businesses and influencers.

Social media marketing in the context of the given country has grown from being an additional tool in the marketing process to a central part of modern complex marketing plans. Such an increase is explained by the fact that with the help of platforms such as Instagram, Facebook, TikTok, and others, there are new opportunities for interaction and brand development. In Malaysia, Instagram remains a popular platform, boasting 15.70 million active users, equivalent to 45.5% of the population.

The platform has seen a 12.9% increase in potential ad reach over the past year. Organic Reach on Instagram is ever dynamic by the changes in algorithms, new posts, and features, among others. Presently, there is an increased inclination towards video material which includes Reels as well as IGTV. Polls, quizzes, and stickers in the form of questions that violate Stories are also used since they imply direct communication with subscribers. Also, there is an increase in the number of concerns with the authenticity of the content shared by users with their audience and attraction to relatable material.

Knowledge of these trends allows us to develop an optimal content plan to achieve the set goals better. In the modern world, it is very important to have an effective presence on the internet and not to be left behind by the competition. We are in an era where individuals and businesses that get on social media platforms and master the art of social media have a way of standing out and winning the hearts of their followers and customers. It also allows the provision of direct contact with the customers and the establishment of a rapport that creates a form of loyalty. Neelofa is a prominent actress and entrepreneur with a significant following on Instagram. Her content, ranging from lifestyle tips to fashion insights, has garnered a substantial audience, making her one of the influential personalities in Malaysia’s digital space.